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Hull sign record shirt sponsorship deal with bookmakers 12Bet on two-year contract
By RORY DOLLARD, PRESS ASSOCIATION

Published: 17:33 GMT, 17 July 2014 | Updated:
17:33 GMT, 17 July 2014









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Hull's plans to rebrand as the Tigers may have come to nothing but they have still managed
to attract the largest commercial deal in their 110-year history after
bookmakers 12Bet agreed a two-year contract as shirt sponsors.


The seven-figure deal represents a 60 per cent increase on their previous
deal with Cash Converters, a reward for last
season's impressive return to the Barclays Premier League and run to the FA Cup final.


It also represents the first major overseas investment since owner Assem Allam saw his plans
to change the the club's name from Hull City to Hull Tigers quashed by a Football Association panel.


Allam may not have got his way on that score, but the lively debate
around the subject - which was hotly contested by many of the club's
fans - did serve to draw attention to the club.




New deal: 12Bet will replace Cash Converters on the front of the shirt



Rory Anderson, chief executive of 12Bet, said: '(The proposed renaming) demonstrated the club
has ambition and wants to move forward which
is always encouraging for a partner.

'I guess the debate did put the club more in the spotlight
but it didn't have any particular effect on our decision.

'The team's success had a big impact. They are an entertaining team, they've made good signings and they're an up-and-coming club.



'There are not many vehicles that give you the global viewing figures the Premier League can and
it's eyeballs we're after.'




Record deal: 12Bet have signed a new shirt deal with Hull



Hull's commercial director Simon King, who is also
working on independent sponsorship deals for the club's cup and European matches, believes outside investment is key for City.


Manager Steve Bruce has broken Hull's transfer record in the last three windows,
most recently for £8million Jake Livermore.

'Everyone is under pressure, we're a Premier League football
club and the commercial department has to achieve like they have done on the pitch,
' he said.




Boost: Manager Steve Bruce has already strengthened his squad this summer



'In order to continue investing in the club, they need support off the field because money
doesn't grow on trees.

'We've made no secret of the fact that we want to continue capitalising
on our brand in the Asian region, that takes a
number of years to achieve to full effect but this
is the perfect start.'





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